Brand Identity

☐ Logo refined and consistent across platforms

☐ Gold‑gray palette applied to all visuals

☐ Typography pairing defined (headline + body)

Messaging

☐ Clear tagline that reflects your brand promise

☐ Defined tone of voice (warm, collaborative, boutique)

☐ Emotional storytelling woven into copy

Visual Assets

☐ Canva templates aligned with palette

☐ Founder portraits with boutique backgrounds

☐ Overlay‑ready icons and graphics

Consistency

☐ Internal links aligned across menu, buttons, footer

☐ Gold CTA buttons used for emphasis

☐ Navigation labels short and elegant (1–2 words)

Premium Touches

☐ Emotional storytelling in homepage hero section

☐ Transparent backgrounds for flexible asset use

☐ Boutique‑style blog visuals (gold‑gray overlays)